Maybe The Who saw it coming when they wrote that song.
I just got back from the National Association of Television Programming Executives (NATPE) in Las Vegas. I was there with our client the Auction Network, about whom I have posted before.
The number of people selling and brokering services to link content to mobile applications was [...]
Going Mobile
The art of PowerPointing
When I hear the word “PowerPoint” or scroll across the icon on my desktop, a smile creeps onto my face. You might share in this if you’re a fan of the television show, “The Office” on NBC. If you didn’t catch episode 4 then your expression likely does not change, but you think of a presentation, right? We all [...]
Top Crises of 2007
I recently wrote about some communications tips to remember when dealing with a crisis. Fortunately, not many of us have to contend in our lifetimes with the kinds of fiascos that made it into the Top 10 Crises for 2007 (from a communications perspective):
1. The winner was the sub-prime mortgage fiasco that surpassed our wildest expectations in terms [...]
The Business of Bidding
We’re working with a new client of late that’s doing some pretty cool stuff. It’s the Auction Network. It’s online now at www.auctionnetwork.com, but soon will be a cable network. All state of the art high-def equipment. In early February, in partnership with the Grammys and Julien’s Auctions, they’ll carry a Grammy artist auction and [...]
It’s all about the rolls
My two young kids claim that O’Charley’s is their favorite restaurant. Why? One simple reason: the rolls. They absolutely love the rolls. Turns out, they’re not alone. Nashville-based O’Charley’s conducted focus-group studies to determine what folks most associated with the O’Charley’s experience. Big surprise: the rolls! As a consequence of this enlightening consumer data, O’Charley’s launched [...]
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