APR manages search campaigns on the two top engines: Google and Yahoo. Google is, of course, the lead dog with nearly 60% of the market (according to comScore). Yahoo is around 23% and its ability to grow – let along hold onto – marketshare is in serious doubt. Read the Wall Street Journal article.

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According to a recent survey of US journalists by PR agency Brodeur, blogs not only impact the speed and availability of news, but influence the tone and editorial direction of reporting. The study also says nearly 70% of all reporters check a blog list on a regular basis and one in four reporters have their own blogs. You can read the full report here.

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APR manages PPC programs for several clients and it can be a very effective marketing tool. One element some folks are unaware of is geo-targeting. This means Google (or another search engine) lets you serve your ad to a specific set of countries, states, cities, or even distance from a specific point. The obvious advantage is [...]

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Having just come through a crisis situation with a client, I am reminded of some “best practices” that may be worth sharing:
1. Respect the public.  They are savvy, and they have access to an immense amount of information.  The public reacts positively to honest, clear communications, especially if the company is committed to fixing the problem [...]

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Tennessee is talking about making the post of Lt. Governor elected. Lots of states do. The debate here is driven in large part (and by large part I mean pretty much exclusively) because of Lt. Governor John Wilder.
No matter where you fall on the issue, you’ll probably enjoy reading a column by Gail Kerr of [...]

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