At a recent marketing industry conference, the following tips were given for media-related professionals in the “digital age”:
1. Consumers come first.  Study the demographics of your targeted audiences and create messages that reflect their interests and goals.
2. Content drives everything.  Absolutely everything we do as media professionals starts with the need to convey relevant content.
3. Creativity is the [...]

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We had such a positive reaction to our last company newsletter — on the subject of authenticity (you can request a copy of the spring newsletter on the main site) — that I thought this tidbit on the subject might make for a good follow-up. 
Acclaimed designer Giorgio Armani, when asked about the secret to his long-time success, replied that in an [...]

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…then our staff meetings are empowering.
A few weeks ago we started something new at our staff meetings and since it’s about sharing, it seems appropriate to share it with Ackermania readers.
It’s knowledge sharing. Every staff meeting half the staff has to share knowledge. Sometimes it’s a simple observation. But being a competitive bunch, most folks [...]

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Our smaller clients frequently ask the question: how do they compete with the big brands who spend millions of dollars on advertising and promotions?  By doing these things better than your competition:
1.  Adding value beyond the obvious.  Surprise your clients or customers by going beyond what you said you would do for them.
2.  Developing a greater degree [...]

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Because of the writer’s strike, my favorite television show, The Office, won’t be returning with new episodes until April 10th.  Like most people, I’ve been filling the void with other shows. For me, it has been Project Runway and Celebrity Apprentice. Let’s be honest, Donald Trump, while entertaining, is no Steve Carell.
So what has the rest [...]

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