We provide cause marketing and community relations services for many of our clients, typically corporations that want to express their philosophies and cultural values through connecting with and supporting non-profit organizations. 
The key to making these relationships work is Aretha Franklin’s theme song, “Respect.” Here are some guidelines for both the companies investing in their chosen charities [...]

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A couple of Burger King executives got fired this week. Seems the company was in an ongoing fight with a group over what workers are paid to pick tomatoes in Florida. The BK executives apparently did some anonymous blog posts knocking the other side.
There are all sorts of interesting aspects to this story.
First is the fact [...]

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That might be the question around Yum Brands after what happened at the Kentucky Derby.  I read an interesting article in the New York Times about it, and was relieved to find out that the CEO of Yum Brands, David Novak wasn’t aware of the death of Eight Belles until after his live interview during the broadcast.  Novak was [...]

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Staples is introducing M by Staples, a new line of stylish business items, after discovering that most people think their business gear says far more about them than their clothes. Ackermann PR’s art director and guest blogger Travis Akard says it’s about time:
I’ve become aware of the fact that when I make buying decisions I am greatly affected by the [...]

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When you purchase online do you pay attention to the consumer reviews? What do you suppose prompted those people to express their opinion? A new survey from Neilsen explored the motivation to post content about products and services on a website, blog or message board.
Only 18% of respondents cited seeing a promotion, 12% an ad on TV or [...]

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