McDonald’s is touting its new Southern Style Chicken Biscuit, the first “chicken for breakfast” offering ever from the chain. Naturally, there’s a website. The site focuses on user-generated content and lets visitors upload pictures of themselves, choreograph dance moves, etc.
These kinds of promotion-specific sites that stress brand engagement in an entertaining way are becoming ubiquitous. I enjoy them just for [...]

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The most common reasons consumers access the Internet are for email and search. That’s according to a Gartner survey of 4,770 web users in 18 countries conducted in late 2007. Online banking placed third, followed by sharing photos, videos and files, geographic navigation like Google Earth, and online shopping.
These findings generally held up across all regions, educational levels and income [...]

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