In our business, it is no longer adequate to just educate and engage.  We now must also entertain!  The ability to capture and hold an audience’s attention in innovative ways is a must for any communications program these days, with the meteoric rise of social media being the main catalyst for this change. 
High value content has [...]

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Those three words, made famous by the late Tim Russert, host of NBC’s Meet the Press, have a special meaning for me.  I was in my last year at the University of Florida, covering the 2000 Presidential Election for WUFT-TV when Tim Russert uttered that phrase, “Florida! Florida! Florida!” and wrote it down on his trademark white [...]

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A popular topic of conversation that often comes up over lunch here at APR is community involvelment. Some individuals and corporations are more involved with charitable organizations than others and that’s perfectly fine. We all do the best we can do when we can do it using the resources we have. Ackermann PR has always [...]

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Our industry…the PR industry…continues to wrestle with measurement. Companies see value in PR, but there are very few tools to actually measure the effectiveness of PR. If you need proof just look a the Strategic Public Relations Center Fifth Annual Public Relations Generally Accepted Practices Study. (hard to believe that people who work in PR [...]

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