Consumption.  I like that word for several reasons:  I enjoy typing it…like most words that end in -tion.  “Consumption.”  I also like saying it, but more importantly, understanding consumption in the context of key audiences is an important part of what we do every day.  How your key audience consumes information, news, entertainment, advertising affects the conversation — the conversation we (as [...]

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There’s been a lot written lately about the US Olympic Men’s Basketball team…the one labeled “The Redeem Team” after our disappointing last Olympic outing.
The coach is someone who knows a lot about winning: Mike Krzyzewski of Duke. And I suspect one of the reasons he wins so often is the intelligence and insight he brings [...]

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If your new employer would pay you $1000 in return for your resignation letter before you ever really started working…would you take the deal? 
Apparently that’s the offer to new employees at Zappos.  I read this fascinating article about the online shoe retailer.  While the CEO’s logic behind the $1000 proposition makes sense — I’m not sure what’s more ingenious — [...]

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We have just had the great pleasure of completing a couple of rewarding client assignments which allowed us to experience two of the most solid corporate cultures I have encountered in a long time.  These two companies have completely internalized what it means to work there in a way that pervades literally every decision — both [...]

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