Speech! Speech!

Published in January 22nd, 2009
Posted by mcohen in Mike Cohen
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Anyone who has ever written a speech knows how difficult it can be. And when it comes to writing speeches, I doubt there are many that get a bigger audience, more scrutiny and can have a bigger impact than a President’s Inagural Address, as we all witnessed this week.
One of the best writers I ever [...]

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New Meaning for Crisis

Published in January 13th, 2009
Posted by cackermann in Cathy Ackermann
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I do believe that within most crisis situations lie opportunities — for positive change, for lessons learned, for improvements and innovations, etc.  As the recession and its fall-out, which has hit East Tennessee particularly hard this past week or so, continue to pound us and it feels more each day like we are dealing with one [...]

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You’ll never look at Pringles the same way again.

Published in January 2nd, 2009
Posted by adaniels in Amelia Daniels
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So, I was reading one of PRWeek’s last publications for the year 2008, when a certain Top 10 list caught my eye.  It listed ten “PR stunts that would make PT Barnum proud”.  Number one on the list?  Pringles can coffin.  Yes, that’s right – a Pringles can was used as a coffin this past year. 
Who would want [...]

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