Ackermann PR’s latest newsletter is themed around marketing tips for perservering in this nasty recession.  Interestingly, after I wrote this issue, I found, in a buried file, a piece I had written in early 2002, after 9/11 had hit us, that contained additional, related thoughts, so I wanted to share them with you as well:
1. Stick to what [...]

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I recently wrote a column about public affairs for our Ackermann newsletter. I thought I would share it here as well. Love to hear reaction.
Most successful businesses succeed because they truly understand business. They know what works and what makes sense.
Which is why, for many, public affairs is such a challenge. The usual rules [...]

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Today I was invited to attend a lunch with the Board of Directors of Clayton Bank and Trust. Each Director brings a guest, each guest gets introduced and then stands up and talks about him/herself and what they do for about 2 minutes.
It’s a nice event and I apprecaite my good friend Raja Jubran, a [...]

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I attended an intriguing presentation last week at one of my professional organizations, the Knoxville Area Medical Group Management Association. Wally Hankwitz, president of Highlands Health Management, discussed the complexities of a medical practice in today’s world.
Wally’s presentation lead me to ponder how the Internet has empowered you and me…the American consumers…to become much more [...]

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How much would you pay for four prime-time television spots – each segment two minutes long – in the 13 million-person Los Angeles market?  Fortunately for Ackermann PR client Nate Sanders, it doesn’t matter that those four spots would cost a total of nearly $169,000.
Ackermann PR started working with Nate Sanders in late January 2009.  [...]

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