All of us at Ackermann PR had a great time at the Knoxville Social Media Association’s inaugural “Spring Networking Mixer” last week. We were proud to sponsor this kick-off event for KSMA, and we were pleased that around 70 folks joined us on a lovely May evening at the Crown & Goose, in Knoxville’s Old [...]

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I have many proud moments in the course of running Ackermann PR, most of which occur when I watch my very competent and likeable staff work miracles for our clients and help each other out, in ways both large and small.
One in particular is occuring this afternoon when our firm hosts the initial kick-off meeting [...]

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I read this article in PRWeek, and found it somewhat disturbing!
According to a recent study by Capstrat and Public Policy Polling, US consumers have more confidence in banks, corporations, labor unions and the federal government, than they do in the news media. Wow. Seems harsh. The Capstrat CEO says he thinks [...]

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A few weeks ago, I wrote a post on my personal blog about what I would be looking for in a consultant if I were seeking to hire someone to guide my brand into the social media space.
Here’s the main point of what I had to say:
“I would want someone who has significant personal experience [...]

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It’s not terribly common for brands and businesses to offer public apologies to customers, even when a company makes a very public mistake.  And of course, an apology isn’t always the right approach for a company in dealing with unhappy customers, but sometimes it can be. For those companies who do  find themselves in the position of needing to consider a public mea culpa, the dilemma [...]

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