As the holiday weekend approaches, my husband and I have begun chuckling , wondering “in which” local emergency room we may find ourselves.
For the past three years, either his job as a small animal veterinarian (read into this: BAD dog and cat bites) or our roles as aunt and uncle to watersports-loving nieces and nephews,  have placed [...]

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About a month ago, I asked a “mommy blogger” if she would be interested in visiting one of our clients, Wilderness at the Smokies resort.  I wanted to see (with our client’s permission) what happens when a PR firm treats a blogger the same way we treat the traditional print and broadcast media.  Since many [...]

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If you have not yet read the book, “How Starbucks Saved My Life”, be sure to.  It’s a really inspiring story of how a high-priced ad executive in Manhattan finds himself suddenly unemployed, broke, divorced and generally down on his luck.  A series of random meetings lead to a menial job at a Starbucks. 
The rest is [...]

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The California winery, Murphy-Goode, is looking for a social media director and its hiring practices for the position are far from ordinary.
A few things to note: The position is temporary. The contract only lasts 6 months, but MG will pay the new hire $10K a month. They will even put [...]

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As companies strive to add value beyond their product or service per se, and try to give consumers something extra, many turn to community outreach (called Corporate Social Responsibility in PR jargon) to express their personality, reflect their corporate brand and build a positive image and reputation. 
KFC recently came up with a new idea.  They paid for 350 potholes to be repaired [...]

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