Continuing my tradition of blogging across oceans…meetings over the last few days in a tropical locale have opened my eyes to the different ways various industries still view public relations, marketing and the still-emerging (and exciting!) uses of social media and marketing methods.
It’s been a learning experience to discuss people’s enthusiasm, some folk’s hesitancy, and [...]

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I had the pleasure of helping my client, RecruitWise mark their 10 year anniversary this time last year.  So, what does the Oak Ridge-based staffing firm have to celebrate now that they are eleven years old!?!  Jumping more than one thousand spots on the Inc. 5000 list!  Check out the full story on AckermannWire.

The owner and founder of [...]

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I love this quote from a PR friend of mine in Phoenix (Mike Walker), referring to our changed perspective as a result of the vicious economy this year.  And it probably is true for most businesses that if you are able to maintain a steady level during 2009, that is a really good thing.  Forget [...]

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A month or so ago, I presented a short lunch session to the Knoxville Area Medical Group Management Association, focused on how physicians and practice administrators can better handle themselves while in the midst of a media crisis/situation.
The goal of the session was not a tutorial on how to “sidestep” a reporter’s questions…but rather, how [...]

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These labels and others like “relationship focused”, “managing on her own” “fulfilled empty nester” and “make ends meet” were assigned to six categories of women as a result of a recent marketing study by the Boston Consulting Group.  (They actually turned the study into a book called Women Want More…I’m reading it now.)

According to the [...]

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