Our smaller clients frequently ask the question: how do they compete with the big brands who spend millions of dollars on advertising and promotions? By doing these things better than your competition:
1. Adding value beyond the obvious. Surprise your clients or customers by going beyond what you said you would do for them.
2. Developing a greater degree of trust in your ability to take care of them. Be there for them, in ways that they didn’t even anticipate when they hired you.
3. Demonstrating empathy, big-picture thinking, keen judgement and ethical behavior in every interaction you have with them.
4. Really listening to their problems and challenges and offering on-the-spot advice and counsel (and in doing so, creating an emotional connection with them).
5. Committing to delivering solutions faster than your competitors would. Sometimes pure speed and ultra-responsiveness matter more than anything else.
The “big guys” frequently can’t be as nimble, as empathetic or as quick as smaller companies can. Use these things to your advantage!
