For our new Director of Social Media here at Ackermann PR, the answer to that question was, “Sure!” On Katie Granju’s first official day in the office, a crew from Channel 6 dropped by 1111 Northshore, Suite N-400.
Harlow Sumerford interviewed her about social media sites like, Twitter and how businesses are using them to improve customer experience, brand loyalty, etc…
That’s exactly what Katie will be helping our clients do. Check out the story here.
Nice exposure!
One thing that I don’t think gets enough discussion around social networking for marketing is the degree of BUYER presence on social networks, and how different industries have different percentages of participation. This is a topic that is woefully negleted in my opinion.
We know for example that there are tons of consumers on Twitter, tweeting about their everyday experiences with consumer brands. But for enterprise technology – there are VERY few actual buyers on Twitter saying anything or participating.
I look forward to the day when there is some explicit demographic information about what categories of buyers are active on Twitter. I expect that data would be valuable to a lot of marketers.