“We now have indisputable proof that online marketing, YouTube and Twitter and all that it encompasses is meaningful and has arrived. We are seeing real consequences to a mistake. If [social networks] didn’t matter, you wouldn’t see this type of reaction from…consumers.”
Pretty powerful quote. See for yourself and read the article in Advertising Age.

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The most recent winner of Ackermann PR’s “Over and Beyond” employee recognition award is Jeff Hooper. Hoop is the agency’s Chief Strategy Officer, font of wisdom, and resident curmudgeon. Yet, even a calloused heart such as his was overcome with emotion by the beauty of the decorations, the excellence of the Chik-Fil-A catering, and the overflowing words of [...]

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This photo was taken on a beautiful September day and shows a construction worker applying the finishing touches to the Storm Chaser, a four-person tube slide featuring a 60-foot drop into a swirling funnel. The structure is 65 feet in diameter and made of fiberglass, steel, and aluminum. More than 5,000 gallons of recycling water [...]

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Staples is introducing M by Staples, a new line of stylish business items, after discovering that most people think their business gear says far more about them than their clothes. Ackermann PR’s art director and guest blogger Travis Akard says it’s about time:
I’ve become aware of the fact that when I make buying decisions I am greatly affected by the [...]

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When you purchase online do you pay attention to the consumer reviews? What do you suppose prompted those people to express their opinion? A new survey from Neilsen explored the motivation to post content about products and services on a website, blog or message board.
Only 18% of respondents cited seeing a promotion, 12% an ad on TV or [...]

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