One of the biggest mental stumbling blocks for company leaders considering allocating resources to this crazy new “social media thing” is the idea that by encouraging or participating in online conversation about their brands, they could be  inviting negative conversation. This fear comes from companies’ longstanding attachment to traditional marketing media – like billboards and [...]

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I have a confession to make: I have never played a single hole of golf.
But I can now say that I have put together a golf blog, and after spending quite a bit of time on it over the past month, I have to admit that I am now eager to give the game everyone [...]

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Have you joined the Linked In group for moms-who-blog yet?
I just started it this month, and we would love to have you, whether you are a blogger yourself, or if you have a professional interest (PR, marketing) that includes mombloggers.
(And on a  related note, I have an essay in Babble this week about how Jon [...]

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The other day,  an old friend of mine, someone I’ve known for 13 years, joked to me via email that she and I were  “into social media when social media wasn’t cool.”
I laughed at how dorky that sounded, but she’s right; our very friendship was forged via social media, only that wasn’t yet what anyone [...]

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In addition to being Ackermann’s Director of Social Media, I am also a mother of four children, and a blogger. I’ve been blogging since 2002, and when I first started, I assumed that my mother might read my blog, and if I was lucky, maybe a few of my friends would take a look. But [...]

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