Those were the words of environmentalist, naturalist, writer and scientist John Muir.
In 1872, Yellowstone National Park was established as the first national park in the United States. Today, there are 58 national parks that cover over 52,000,000 acres of land from Maine to Alaska to Hawaii. In fact, the most visited national park in America [...]

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In my morning scan of news headlines, I ran across an interesting article over at MSNBC. The article is about how GM is planning to reinvent itself not only from a business standpoint but also in the minds of consumers. They’ve launched a new website, have begun airing new television commercials, and have entered the [...]

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Industry icons, corporate giants. We all know them: Wal-Mart, UPS, Pepsi, Xerox, Visa, AT&T.
Q: What do all of these companies have in common?
A: They all have recently updated or redesigned their logos.
Corporate logos become so ingrained in the minds and lives of consumers that the mere mention of a company can instantly bring to mind [...]

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Whether we’re willing to admit it or not, the colors that surround us in the everyday affect everything we do. From our decisions to buy Brand X versus Brand Z to the our being happy, sad or mad, colors can be sneaky. Ever wondered why so many banks and financial institutions use blues and greens [...]

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In what is shaping up to be a hotly contested race for the White House, we are constantly being reminded of the importance to make our voices heard. From Rock the Vote to Declare Yourself, from Lifetime Television’s Every Woman Counts campaign to WWE’s Smackdown Your Vote there is a real sense of urgency to [...]

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