These labels and others like “relationship focused”, “managing on her own” “fulfilled empty nester” and “make ends meet” were assigned to six categories of women as a result of a recent marketing study by the Boston Consulting Group. (They actually turned the study into a book called Women Want More…I’m reading it now.)
According to the [...]
Have you seen this yet? Maybe a friend shared it on Facebook, or through YouTube. If you haven’t seen it, it’s worth a look.
The author of Socialnomics, Eric Qualman, produced the video in support of his book release a few months ago.
In the first chapter, Qualman writes about the new “world of mouth” and how [...]
Ackermann PR recently released the results of its quarterly economic survey of business leaders in East Tennessee. (Read the full report on AckermannWire.)
WBIR-TV Channel 10 took a comprehensive look at the challenges facing business leaders, both regionally and nationally and interviewed our president and CEO, Cathy Ackermann.
Here’s the clip:
Ackermann PR conducted its first economic [...]
What a great day for our clients Clayton Homes and Empire Construction, as they jointly announced the launch of a new green housing concept for apartments and condominiums. The first ever e-living community will be located in West Knoxville at Raintree Apartments, where today’s groundbreaking event was held. (This is the first of many communities [...]
You’ve probably heard that the best way to a man’s heart is through his stomach…well, we’re testing that theory on people in news by delivering jars of Twizzlers to newsrooms around East Tennessee.
So, what’s the reason behind the gimmick? We are launching a news feed called AckermannWire. It features news about our clients, [...]
