Chicken biscuits need a website, right?

Published in May 2nd, 2008

Posted by Ackermann staff in Matt Seaman

McDonald’s is touting its new Southern Style Chicken Biscuit, the first “chicken for breakfast” offering ever from the chain. Naturally, there’s a website. The site focuses on user-generated content and lets visitors upload pictures of themselves, choreograph dance moves, etc.
These kinds of promotion-specific sites that stress brand engagement in an entertaining way are becoming ubiquitous. I enjoy them just for [...]

Why do you go online?

Published in May 2nd, 2008

Posted by Ackermann staff in Matt Seaman

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The most common reasons consumers access the Internet are for email and search. That’s according to a Gartner survey of 4,770 web users in 18 countries conducted in late 2007. Online banking placed third, followed by sharing photos, videos and files, geographic navigation like Google Earth, and online shopping.
These findings generally held up across all regions, educational levels and income [...]

Update to Promotional Checklist: Add a Blog

Published in March 12th, 2008

Posted by Ackermann staff in Matt Seaman

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Looking for another idea to expand a publicity campaign? Something that’s cheap, something that engages potential customers or a key audience, something with legs beyond a launch party, something that’s precisely measureable and anecdotally informative? Maybe a blogging component could add value to your next big thing.
Consider this promotion from Coke Zero: They ran a contest to pick four fans who [...]

As if pizza wasn’t already perfect enough

Published in February 20th, 2008

Posted by Ackermann staff in Matt Seaman

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Sunday night is often pizza night at my house. Recently, I switched to ordering online (Papa John’s) and was pleased with the simplicity and convenience both on-screen and at the door upon delivery. Apparently, this is a growing trend and one the pizza industry is pleased about. According to Pizza Marketing Quarterly (who knew?), the average online pizza order [...]

It’s all about the rolls

Published in January 22nd, 2008

Posted by Ackermann staff in Matt Seaman

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My two young kids claim that O’Charley’s is their favorite restaurant. Why? One simple reason: the rolls. They absolutely love the rolls. Turns out, they’re not alone. Nashville-based O’Charley’s conducted focus-group studies to determine what folks most associated with the O’Charley’s experience. Big surprise: the rolls! As a consequence of this enlightening consumer data, O’Charley’s launched [...]

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