If you see a faded sign at the side of the road that says it’s 15 miles to the …

Published in August 6th, 2009

Don’t confuse the new commercials you see for “The Shack” with the little old place where we can get together. “The Shack” is what used to be known as Radio Shack. Starting today, the elctronics retailer that has been around for almost 90 years will launch a new ad campaign introducing itself as The Shack. [...]

Warren Buffett gets animated when telling kids about finances

Published in July 29th, 2009

Posted by rlaney in Rick Laney

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When asked to teach kids about financial literacy, legendary investor Warren Buffett gets animated — literally. A new series of animated “webisodes” will debut this fall featuring Buffett, the chairman of Berkshire-Hathaway (parent company of Ackermann PR client Clayton Homes). In addition to the “Secret Millionaire’s Club” featuring Buffett, 26 other three to five minute [...]

Too much of a good thing

Published in July 27th, 2009

Posted by rlaney in Rick Laney

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Billboard magazine says in a story today that North American companies will spend $1.1 billion this year to sponsor music tours, music venues and music festivals. Entertainment sponsorships have, according to Ray Waddell, moved well beyond the days of slapping a “So-and-so presents …” on concert signage and ticket stubs. The current “Blackberry Loves U2″ [...]

Mercedes’ marketing malfunction

Published in July 16th, 2009

Posted by rlaney in Rick Laney

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“It is, quite simply, the most advanced automobile we have ever created.” That’s the voiceover for the new “Ignite” commercial for the Mercedes E-Class. But those paying close attention to the new television ad noticed something out of place in the ad’s opening seconds — a “malfunction” message on the cars’ digital dashboard display. The [...]

Widen the gap between you and your competition

Published in July 9th, 2009

Posted by rlaney in Rick Laney

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USA Today business columnist Gladys Edmunds had an interesting column this week about the things companies do to stay afloat in a turbulent economy.
In response to a question about where to slash costs, Edmunds writes, “I can’t tell you where to cut your budget. However, public relations, marketing and advertising are the things that keep [...]

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