Maybe The Who saw it coming when they wrote that song.
I just got back from the National Association of Television Programming Executives (NATPE) in Las Vegas. I was there with our client the Auction Network, about whom I have posted before.
The number of people selling and brokering services to link content to mobile applications was amazing. I must have personally talked to 10 or 12 who approached our booth and I was just one of 7 or 8 people working the booth.
Its definitely the future and generating lots of buzz. It’s still people like Warner Brothers and NBC (who had booths the size of small countries) that are the big dogs in production, but the world of who and how all that materials gets delivered is definitely changing.
Also, when you’re at a large gathering of TV people you definitely head home with iPhone envy.
