I’m always a fan of great communication. When someone comes up with a really good line, in whatever context, I tend to notice.
Two lines I’ve heard lately struck me as top tier.
The first was in a spot for the US Army, which can’t be a real easy sell these days. There are a series of statements from former army people standing in front of signs for well-known companies, talking about how the skills they learned in the Army helped them afterward. After the statements, they go to video of soliders at work and the announcer (Gary Sinese-great voice) starts with “as it turns out, camouflage is a great way to get noticed.” That’s clever.
The other came from Pennsylvania Governor Ed Rendell, a smart, funny, high-energy guy. I knew him when he was Mayor of Philiadelphia and my boss at the time, Mayor Victor Ashe of Knoxville, was President of the US Conference of Mayors. Rendell got a lot of federal assistance for Philly from then-President Bill Clinton, so he’s working hard now for Hillary. He’s quoted in Time magazine as saying he’s the best spokesman for how well things went for Philadelphia during the 90s. His line is reminding people how good it was under Clinton: “Which part of the 90s didn’t you like…the peace or the prosperity?”
I don’t note either of these for political reasons…I just think they’re good, both clever and effective.
OK…everybody back to work.
