“It is, quite simply, the most advanced automobile we have ever created.” That’s the voiceover for the new “Ignite” commercial for the Mercedes E-Class. But those paying close attention to the new television ad noticed something out of place in the ad’s opening seconds — a “malfunction” message on the cars’ digital dashboard display. The message said, “Front Right SRS Malfunction, Service Required.”
Mercedes was quick to issue a statment and correct the ad, but the Internet never forgets. You can see the original ad here and read Jonathon Rasmey’s report (which includes the statement from Mercedes) here.
It was a simple mistake, but in today’s wired world, most everything we do – good and bad – is documented, written about and captured for all to see, for a very long time.
