About a month ago, I asked a “mommy blogger” if she would be interested in visiting one of our clients, Wilderness at the Smokies resort. I wanted to see (with our client’s permission) what happens when a PR firm treats a blogger the same way we treat the traditional print and broadcast media. Since many mommy bloggers have audiences that rival established traditional media powerhouses, we knew this was an avenue to reach a large number of famlies in our client’s taget markets. We offered the blogger (and her family) an opportunity to stay at the resort with no strings attached – her only promise was to blog about her weekend.
When you have a client like Wilderness at the Smokies, it’s hard to imagine that someone would not have a fantastic time spending a weekend there with their family. The blogger, Jennifer D. from “Playgroups Are No Place For Children,” had the following to say about Wilderness At The Smokies resort:
“My cheeks hurt from smiling so much at seeing my kids having such a great time. They had such a blast at the indoor waterpark and floating in tubes in the outdoor river, Tate and I couldn’t convince them to get on the shuttle to check out the outdoor waterpark across the road …”
Read the rest of her post (and see her fantastic photos) here.
Considering that there were nearly three dozen (positive) comments under this post and now, more than a month later, Jennifer D.’s post is still the top Google search result for “Wilderness at the Smokies Vacation” and “Wilderness at the Smokies Family Vacation,” I believe we now know what happens when you treat a popular mommy blogger like the traditional media.
RELATED: How NOT to pitch a momblogger
