With all the clutter out there, what’s a marketer to do? Well, here are some new and different places where some companies are putting their messages:
1. Parking Stripe Advertising allows advertisers to print their messages on the parking stripes that are in front of the businesses where their products are sold. The latest technique is a sound chip with a 10-second slogan or jingle built into the parking stripes!
2. Ad-Air is a UK-based company that targets airline passengers. They have 5-acre plots near the flight paths of the busiest airports with huge ad messages that can be seen from the airplane windows.
3. EggFusion is a company that has developed a laser-etching technique to put advertising messages on eggs purchased in grocery stores around the country!
Wild, huh? Let us know if you have heard of any innovative ways to advertise in non-traditional spaces.
