If you think about nuclear power, what sort of image comes to mind?
We’re proud to work for USEC, the uranium enrichment company that is developing the American Centrifuge, which will help insure our energy future by using American technology to enrich uranium for power plants more efficiently than anyone else in the world.
Last week an ad we produced for them ran in Roll Call, which is widely read by members of Congress and political leaders in DC. We thought that was cool.
But what made the ad work was that our Art Director, Travis Akard, went totally against the grain when coming up with a visual concept for the ad. It’s just not what you expect. I thought it was worth sharing.
See it full-size here: roll-call.pdf
OK…everybody back to work.
