How much would you pay for four prime-time television spots – each segment two minutes long – in the 13 million-person Los Angeles market? Fortunately for Ackermann PR client Nate Sanders, it doesn’t matter that those four spots would cost a total of nearly $169,000.
Ackermann PR started working with Nate Sanders in late January 2009. The following week, Nate had an auction closing that he wanted us to promote and publicize. After quickly interviewing Nate and creating targeted media lists, Ackermann PR launched a media blitz just days after Nate Sanders Inc. decided to work with us.
With our first effort for the Los Angeles-based auction house, Ackermann PR was able to secure feature coverage for Nate Sanders on both CBS2 and KCAL9 television stations in Los Angeles – one of the client’s key targeted markets. Reporter Christina McLarty did a live report from Nate’s office, interviewed him and prominently featured the auction that was in progress.
So, exactly five days after Nate became a client, Ackermann PR secured this report. Just click on the photo to view the entire segment!
