In our industry, PRWeek is the leading trade publication, so I was delighted to see this story about Ackermann PR and our client, Clayton Homes in the latest edition! The online version if subscription-only, so here’s a screen grab:

The feature outlined the media’s overwhelming response to the unveiling of the Clayton i-house at the Berkshire-Hathaway meeting this year, which we had the pleasure of pitching!

Here’s the excerpt from PRWeek:


Client: Clayton Homes (Maryville, TN)
PR agency: Ackermann PR (Knoxville, TN)
Campaign: National launch of the Clayton i-house
Duration: April-June 2009
As Clayton Homes, a Berkshire Hathaway company, prepared to publicly unveil its i-house, which features numerous green technologies, it tapped into blogger interest in innovation and environmental issues. And because the house is also built to reduce utility bills, the company, aided by AOR Ackermann PR, took advantage of interest in consumer money-saving techniques.

Results

On the day the AP profiled the i-house in a story that also ran on Yahoo’s landing page, traffic at ClaytonHomes.com jumped from its daily average of 15,000 visits to more than 200,000, according to the company. About 1,400 consumers phoned Clayton’s call center, while approximately 1,500 people became followers of the i-house’s Facebook fan page that day, Nicely says.

“Throughout the last three months, we got almost 10,000 written inquiries,” he adds.

Future

Ackermann continues to conduct media outreach for the i-house, as well as for the company’s other products.

From the October 01, 2009 Issue of PRWeek 

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