These labels and others like “relationship focused”, “managing on her own” “fulfilled empty nester” and “make ends meet” were assigned to six categories of women as a result of a recent marketing study by the Boston Consulting Group. (They actually turned the study into a book called Women Want More…I’m reading it now.)
According to the [...]
The other day, an old friend of mine, someone I’ve known for 13 years, joked to me via email that she and I were “into social media when social media wasn’t cool.”
I laughed at how dorky that sounded, but she’s right; our very friendship was forged via social media, only that wasn’t yet what anyone [...]
It’s not terribly common for brands and businesses to offer public apologies to customers, even when a company makes a very public mistake. And of course, an apology isn’t always the right approach for a company in dealing with unhappy customers, but sometimes it can be. For those companies who do find themselves in the position of needing to consider a public mea culpa, the dilemma [...]
