“I now pronounce you husband and wife … thank you, thank you very much”

Published in October 14th, 2009
Posted by rlaney in Rick Laney
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I’ve been spending a considerable amount of time in Sevierville and Pigeon Forge lately.  While locals have long joked about the Graceland Wedding Chapel and T-Shirt Shop where the Rev. Elvis will gladly marry you and your sweetheart and then create a beautiful airbrushed keepsake for you to treasure forever, the landscape between I-40 and [...]

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Our social media dance card is filling up, and that makes me happy

Published in August 20th, 2009
Posted by kgranju in Katie Allison Granju
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I started work as Ackermann’s Director of Social Media back in April, and although I was very excited about helping to grow and develop this area of work for an agency I’d long admired, I have to admit that I was also a little nervous about it. Why? Well, many businesses and organizations are still [...]

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Mommy bloggers as media outlet

Published in June 30th, 2009
Posted by rlaney in Rick Laney
1 Comment

About a month ago, I asked a “mommy blogger” if she would be interested in visiting one of our clients, Wilderness at the Smokies resort.  I wanted to see (with our client’s permission) what happens when a PR firm treats a blogger the same way we treat the traditional print and broadcast media.  Since many [...]

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