And it can still be written with a fountain pen

Published in September 10th, 2009
Posted by rlaney in Rick Laney
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One of my all time favorite television shows is CBS Sunday Morning.  I don’t get to watch it as often as I would like, but I caught it last weekend.  Senior political correspondent Jeff Greenfield did a great story about the changes that have taken place in media during the show’s 30-year history.  In it, [...]

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Socialnomics

Published in August 20th, 2009
Posted by adaniels in Amelia Daniels
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Have you seen this yet? Maybe a friend shared it on Facebook, or through YouTube. If you haven’t seen it, it’s worth a look.

The author of Socialnomics, Eric Qualman, produced the video in support of his book release a few months ago.
In the first chapter, Qualman writes about the new “world of mouth” and how [...]

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Mercedes’ marketing malfunction

Published in July 16th, 2009
Posted by rlaney in Rick Laney
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“It is, quite simply, the most advanced automobile we have ever created.”  That’s the voiceover for the new “Ignite” commercial for the Mercedes E-Class.  But those paying close attention to the new television ad noticed something out of place in the ad’s opening seconds — a “malfunction” message on the cars’ digital dashboard display.  The [...]

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A really goode job, indeed

Published in June 29th, 2009
Posted by adaniels in Amelia Daniels
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The California winery, Murphy-Goode, is looking for a social media director and its hiring practices for the position are far from ordinary.
A few things to note: The position is temporary. The contract only lasts 6 months, but MG will pay the new hire $10K a month. They will even put [...]

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