In our business, it is no longer adequate to just educate and engage. We now must also entertain! The ability to capture and hold an audience’s attention in innovative ways is a must for any communications program these days, with the meteoric rise of social media being the main catalyst for this change.
High value content has always been PR’s calling, and in 2008, that means producing and disseminating content that “grabs” consumers and corporate audiences. Beyond passively informing, we must creatively capture the imagination of individuals and draw them into our dialogue, tapping new networks and cultivating relationships with people who exist online as both consumers and publishers themselves of media.
