Use geo-targeting with AdWords

APR manages PPC programs for several clients and it can be a very effective marketing tool. One element some folks are unaware of is geo-targeting. This means Google (or another search engine) lets you serve your ad to a specific set of countries, states, cities, or even distance from a specific point. The obvious advantage is that you can limit your ads to just users in an area where you sell your product. You can also use geo-specific ad text (i.e. “Attention Knoxville Cyclists”). Here’s the link to the Google tutorial on targeting.