Industry icons, corporate giants. We all know them: Wal-Mart, UPS, Pepsi, Xerox, Visa, AT&T.
Q: What do all of these companies have in common?
A: They all have recently updated or redesigned their logos.
Corporate logos become so ingrained in the minds and lives of consumers that the mere mention of a company can instantly bring to mind it’s logo. After all, the logo is a company’s primary face to the public. But, what happens when one of these corporate giants is involved in scandal or receives a bit of negative publicity? How quickly can a good logo turn bad?
Recently, I ran across When Bad Things Happen to Good Logos by Steven Heller on the AIGA website. Heller’s article illustrates just how quickly the public perception of a logo can swing from good to bad, from successful to unsuccessful and how the failure of a corporate giant can forever change the decisions designers make when creating new logos. Interesting stuff…
