Some recent statistics:
1. 77% of all Internet users read blogs.
2. 45% of all Internet users have started blogs.
3. 30% of blog readers spend most of their time reading news and current affairs blogs.
4. 25% of blog readers spend most of their time reading opinions on products and brands.
5. 36% of Internet users think more positively about companies that use blogs.
6. 32% of Internet users trust bloggers opinions on products and services.
These statistics make it crystal clear why the blogosphere is critically important to marketing and communications professionals. It wields tremendous power when it comes to influencing consumers and their buying choices.
